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A client comes to a treatment session with a look of devastation on his face. Upon discussion, the client reveals that his elderly parent has just experienced a CVA. The OTA has not experienced caring for a loved one after a CVA and responds, "I might feel the same way if I were in your position." By taking the time to talk with the client, what is the OTA demonstrating?
Coolhunting
The process of identifying and analyzing new trends, styles, and cultural shifts, often used in marketing and product development to stay ahead of consumer tastes.
Across Media
Refers to the elements that exist or operate in different types of media platforms or across various media channels.
Strategic Gains
Benefits or advantages achieved through the implementation of strategic planning and actions in a business context.
Product Life Cycle
The sequence of stages that a product goes through from introduction, growth, maturity, to decline, which affects the marketing strategy and the marketing mix.
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