New- Product Development Starts with

question 147

Multiple Choice

New- product development starts with .

• A)concept testing
• B)test marketing
• C)idea generation
• D)concept development
• E)idea screening

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Definitions:

Organizational Hierarchy

A system in which people within an organization are ranked according to levels of authority and responsibility.

Encoding

The process of converting information into a form that can be stored in memory or communicated to others.

Decoding

The process of interpreting and making sense of messages or information received.

Downward Communication

The process of information flow from higher managerial or organizational levels to lower levels, typically involving directives, instructions, and policy announcements.