P&G Introduced Its Duncan Hines Ready- To- Spread Frosting in a Small

question 141

Multiple Choice

P&G introduced its Duncan Hines ready- to- spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready- to- spread frosting,which eclipsed the Duncan Hines product introduction.This act illustrates .

• A)the variety of sources for idea generation
• B)one of the problems associated with test marketing
• C)why prototypes are so important
• D)why many companies engage in test marketing
• E)how idea screening can make a product a commercial success