The First Part of the Marketing Strategy Statement Describes the Target

question 96

Multiple Choice

The first part of the marketing strategy statement describes the target market;the planned product positioning;and goals for sales,profits,and .

• A)life- cycle duration
• B)product longevity
• C)promotional mixes
• D)secondary markets
• E)market share

---

Definitions:

Collection Float

The time gap between when a check is deposited and when the funds are available in the recipient's account, affecting the cash flow of businesses.

Cheques

Paper instruments that direct banks to pay a specified amount of money from a person's account to the person in whose name the cheque has been issued.

Daily Interest Rate

The interest rate calculated on a daily basis, often used to compute interest on loans or investments over a short period.

Fee

A charge for a service provided or the right to engage in certain activities or transactions.