Which of the Following Is Most Likely to Be Included

question 133

Multiple Choice

Which of the following is most likely to be included in an executive's write up of a new- product idea to be presented to a new- product committee?

• A)the planned market rollout
• B)the proposed customer value proposition
• C)the marketing strategy
• D)the business analysis
• E)the product image

---

Definitions:

Predictability

The extent to which future events or behaviors can be forecasted based on current or past information.

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Mental Processes

Internal, covert activities of the mind, such as thinking, feeling, and remembering.

External Environment

All outside factors and influences that impact the operation and success of an entity, including economic, social, political, and technological factors.