Because Names,labels,and Colors May Not Easily Translate from One Country

question 16

Multiple Choice

Because names,labels,and colors may not easily translate from one country to another,international marketers must carefully assess _.

• A)the product life cycle
• B)packaging
• C)styles
• D)market rollout
• E)product standardization

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Definitions:

Transactional Leadership

A leadership style that focuses on the exchanges that occur between leaders and followers, emphasizing rewards and punishments.

Leader-match

A theory or principle suggesting that the effectiveness of a leader is contingent upon how well their leadership style matches the situation or context.

Transformational Leadership

A leadership approach that causes change in individuals and social systems, enhancing the motivation, morale, and performance of followers through a variety of mechanisms.

Power Distance

The extent to which less powerful members of organizations and institutions accept and expect that power is distributed unequally.