A Brand Difference Is Worth Establishing and Promoting to the Extent

question 128

Multiple Choice

A brand difference is worth establishing and promoting to the extent that it satisfies all of the criteria below EXCEPT which one?

• A)affordable
• B)distinctive
• C)divisible
• D)important
• E)noticeable

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Definitions:

Long Run

A period in economics during which all factors of production and costs are variable, allowing full adjustment to any change in the economic environment.

Break-Even Point

This is the point at which total revenues equal total costs, and the business or project makes neither a profit nor a loss.

Firm's Output

The quantity of goods or services produced by a firm within a given time period.

Short Run

A period in economics where at least one factor of production is fixed and cannot be changed.