Because Names,labels,and Colors May Not Easily Translate from One Country

question 16

Multiple Choice

Because names,labels,and colors may not easily translate from one country to another,international marketers must carefully assess _.

• A)the product life cycle
• B)packaging
• C)styles
• D)market rollout
• E)product standardization

Understand the different types of advertising and their target audiences.

Identify and understand the objectives behind various types of sales promotions.

Comprehend the role of technology in enhancing the productivity and efficiency of sales and advertising efforts.

Distinguish between retail, national, trade, and co-operative advertising.

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Definitions:

Agenda

A calendar, containing both specific and vague items, that covers short-term goals and long-term objectives.