Product Planners Need to Consider Products and Services on Three

question 72

Multiple Choice

Product planners need to consider products and services on three levels.Each level adds more customer value.The most basic level is the ,which addresses the question,"What is the buyer really buying?"

• A)core customer value
• B)augmented product
• C)exchange
• D)actual product
• E)co- branding

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Definitions:

Financial Leverage

The use of borrowed capital or debt to increase the potential return of an investment.

Operating Leverage

Operating leverage is a measure of how revenue growth translates into growth in operating income, indicating the extent to which a company can increase its profits by increasing sales.

Modigliani-Miller Model

A foundational financial theory proposing that the market value of a company is determined by its earning power and risk of its underlying assets, and is independent of the way it chooses to finance its investments or distribute dividends.

Restructuring

The process of reorganizing a company's structure, operations, or debt to improve efficiency or manage financial challenges.