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Why might ad expenditures be high for products in the introduction stage of the PLC?
Authoritarian State
An authoritarian state is a government system characterized by strong central power and limited political freedoms, where opposition is often suppressed.
Election Campaigns
Organized efforts by political candidates and parties to persuade voters to support them in an electoral process.
Social Movement
An organized collective effort by a large group of people to bring about or resist social change.
Political Parties
Organized groups of people with similar political aims and opinions, that seek to influence public policy by getting their candidates elected to public office.
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