Is Used When Two Established Brand Names of Different Companies

question 39

Multiple Choice

is used when two established brand names of different companies are used on the same product.

• A)A brand extension
• B)Co- branding
• C)Brand equity
• D)Internal marketing
• E)Cannibalization

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Definitions:

Nondefensive Communication

A communication style in which individuals express their thoughts, feelings, and needs openly and honestly without becoming defensive or aggressive.

Intra-Company

Pertaining to activities or transactions occurring within the same company, often involving different departments or divisions.

Professionalism

Entails the conduct, aims, or qualities that characterize or mark a profession or a professional person.

Labeling

The process of assigning a descriptor or category to individuals or groups which can influence how they are perceived and act.