Which of the Following Is NOT a Desirable Quality for a Brand

question 136

Multiple Choice

Which of the following is NOT a desirable quality for a brand name?

• A)It should be easy to pronounce,recognize,and remember.
• B)It should suggest something about the product's benefits and qualities.
• C)The name should translate easily into foreign languages.
• D)The brand should almost always be a long word to get attention.
• E)It should be distinctive.

---

Definitions:

Studying

The act of applying one's mind to learning or understanding a subject, typically through reading or practicing.

Divided Attention

The ability to process two or more responses or react to two or more different demands simultaneously.

Encoding Information

The process by which sensory input is transformed into a format or code that can be stored and utilized by the memory system.

Concentrating

Focusing one's attention or mental effort on a particular object, task, or activity.