Examlex
Attributes are the least desirable level for brand positioning because competitors can easily copy attributes and customers are more interested in what attributes will do for them than in the attributes themselves.
Total Utility
The overall satisfaction or fulfillment a consumer derives from consuming a particular quantity of goods or services.
Marginal Utility
The extra pleasure or benefit gained from consuming an additional unit of a product or service.
Total Utility
The total satisfaction received from consuming a certain amount of a good or service.
Diamond/Water Paradox
A paradox highlighting the contradiction where water, essential for survival, is inexpensive, while diamonds, with little intrinsic utility, are expensive.
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