A Involves the Use of a Successful Brand Name to Launch

question 132

Multiple Choice

A involves the use of a successful brand name to launch new or modified products in a new category.

• A)product line
• B)private brand
• C)brand extension
• D)brand symbol
• E)line extension

---

Definitions:

Identifiable Assets

Assets that can be separated and sold, transferred, licensed, rented, or exchanged, either individually or together with a related contract.

Measurement

The process of determining the monetary amounts at which the elements of the financial statements are to be recognised and carried in the statement of financial position or recognised in the statement of profit or loss and other comprehensive income.

Discount Rate

The discount rate is the interest rate used in discounted cash flow analysis to determine the present value of future cash flows.

Present Value

The current worth of a future sum of money or stream of cash flows, given a specified rate of return.