Which of the Following Is a Potential Drawback of Multibranding

question 41

Multiple Choice

Which of the following is a potential drawback of multibranding?

• A)The company's resources may be spread over too many brands.
• B)Different product features can appeal to consumers with different buying motives.
• C)An overextended brand name might lose its specific meaning for consumers.
• D)The company can occupy more retail shelf space.
• E)Consumers may become confused about the image of the main brand.

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Definitions:

English Auction

An English auction is a common type of auction where bidders openly bid against each other, with each subsequent bid higher than the previous one, until the highest bid is reached, and the item is sold to the highest bidder.

Reservation Price

The highest amount of money a buyer is comfortable spending on a product or service, representing their limit before withdrawing from a transaction.

Expected Revenue

The predicted amount of money that a business will bring in from its operations or activities, typically within a certain period.

English Auction

A method of auctioning in which bidders publicly submit increasingly higher bids until no higher bid is offered, and the highest bidder wins the item.