A Company Can Increase Its Business in Four Ways

question 134

Multiple Choice

A company can increase its business in four ways.Which is NOT one of these ways?

• A)It can add more versions of each product and thus deepen its product mix.
• B)It can increase the consistency of its product mix.
• C)It can discontinue some of its lines.
• D)It can add new product lines,thus widening its product mix.
• E)It can lengthen its existing product lines.

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Definitions:

Strategic Managers

Professionals responsible for setting the overarching goals, strategies, and policies of an organization to ensure its long-term success and competitiveness.

Symbolic-interpretive Model

A framework in social science that emphasizes the role of symbols and interpretation in the social world.

Corporate Branding

The strategy of enhancing the visibility of a company's brand rather than focusing on the marketing of individual products or services.

Corporate Campaign

A strategic effort by a corporation to promote its brand, products, or initiatives through various marketing and public relations activities.