How Does a Brand Name Add Value to a Product

question 113

Essay

How does a brand name add value to a product?

---

Definitions:

Situational Cues

Environmental signals that influence an individual's behavior in a particular context.

Activated Automatically

The process where certain responses or functions are initiated without conscious decision making.

Classical Conditioning

A conditioning method where a response initially triggered by one stimulus eventually gets triggered by another stimulus, due to their repeated association.

Instrumental Learning

A learning process in which an individual learns to associate behaviors with their consequences, leading to changes in behavior.