Which of the Listed Choices Is NOT a Positioning Task

question 30

Multiple Choice

Which of the listed choices is NOT a positioning task?

• A)surveying frequent users of the product
• B)selecting an overall positioning strategy
• C)selecting the right competitive advantages
• D)identifying a set of possible competitive advantages upon which to build a position
• E)effectively communicating and delivering the chosen position to the market

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Definitions:

Utility Functions

Functions that model the preference ranking of various combinations or bundles of goods and services by assigning a utility value based on the satisfaction obtained.

Marginal Rate of Substitution

The rate at which a consumer is willing to substitute one good for another while maintaining the same level of satisfaction or utility.

Wheat

A cereal grain, originally from the Levant region of the Near East and Ethiopian Highlands, but now cultivated worldwide, a staple food for many cultures.

Milk

A nutrient-rich liquid produced by the mammary glands of mammals, used as a primary source of nutrition for young mammals before they are able to digest other types of food.