An Organic Farmer Has Identified Three Distinct Groups Who Might

question 31

Multiple Choice

An organic farmer has identified three distinct groups who might be interested in his products: vegetarians,people who are concerned about chemicals in their foods,and people who consider themselves innovators and trendsetters.These three groups are examples of .

• A)product mixes
• B)marketing mixes
• C)market positions
• D)market segments
• E)mass markets

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Definitions:

Accounts Receivable

Represents money owed to a company by its customers for goods or services provided on credit.

Sales

Revenue earned from the exchange of goods or services during a specific period.

Direct Approach

A method used in cash flow statements where cash receipts and payments are reported directly to calculate net cash from operating activities.

Indirect Approach

A method used in cash flow statements where net income is adjusted for non-cash transactions and changes in working capital to calculate operational cash flow.