Marketers of Automobiles,financial Services,and Travel Are Most Likely to Use

question 7

Multiple Choice

Marketers of automobiles,financial services,and travel are most likely to use which of the following types of segmentation?

• A)income
• B)readiness stage
• C)gender
• D)occasion
• E)usage rate

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Definitions:

Systematic Risk

The type of risk inherent to the entire market or market segment, also known as market risk, which cannot be mitigated through diversification.

Beta

A measure of a stock's volatility in relation to the overall market; a higher beta indicates greater risk and potential return.

Unsystematic Risk

The risk associated with a specific company or industry, also known as non-market risk, diversifiable risk, or idiosyncratic risk.

Total Risk

The total variability in returns of an investment, encompassing both unsystematic and systematic risk factors.