When Marketers at Procter & Gamble Selected the Millennials,a Demographic

question 79

Multiple Choice

When marketers at Procter & Gamble selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer- driven marketing strategy?

• A)mass marketing
• B)positioning
• C)targeting
• D)market segmenting
• E)differentiation

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Definitions:

Middle-Class

A social, economic, or cultural class that falls between the working class and the upper class, typically associated with moderate income, education, and professional jobs.

Young

Used to describe individuals in the early stages of life, often implying a lack of maturity, experience, or age.

Intimate Partner Violence

Intimate Partner Violence is any form of physical, sexual, emotional, or psychological abuse that occurs between partners in an intimate relationship.

Spouses

Legally married partners committed to a conjugal relationship.