When an Effective Program Can Be Designed for Attracting and Serving

question 49

Multiple Choice

When an effective program can be designed for attracting and serving a chosen segment,the segment is best described as .

• A)reachable
• B)accessible
• C)differentiable
• D)actionable
• E)measurable

---

Definitions:

Credit Side

The right side of an account ledger, where increases in liabilities, equity, and revenue or decreases in assets are recorded.

Asset Account

An account on a company's balance sheet that represents a resource with economic value that is expected to provide future benefit.

Supplies

Items or materials used in the daily operations of a business.

Unearned Revenue

Money received by a business for goods or services yet to be delivered or performed, recorded as a liability on the balance sheet until earned.