When Pacific Fisheries Groups Its Customers by Regions Such as Asia,Australia,or

question 137

Multiple Choice

When Pacific Fisheries groups its customers by regions such as Asia,Australia,or New Zealand,it is using which segmenting base?

• A)political and legal factors
• B)demographics
• C)economic factors
• D)benefits sought
• E)geographic location

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Definitions:

Inclusion-Exclusion

Principles or practices within groups or organizations that either facilitate the integration and acceptance of diverse members or delineate boundaries that exclude or limit participation of certain individuals.

Continuum

A continuous sequence in which adjacent elements are not perceptibly different from each other, although the extremes are quite distinct.

Need-Threat Model

A psychological framework that explains how individuals respond to situations that threaten their essential needs.

Sorority

A social organization primarily for female students in colleges or universities, dedicated to personal development, community service, and forming social bonds.