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Developing a Strong Position Within Several Segments Creates More Total

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Developing a strong position within several segments creates more total sales than marketing across all segments.


Definitions:

Adults Not in the Labor Force

Individuals aged 16 and older who are neither employed nor actively seeking employment.

Total Adult Population

The entire number of individuals within a specified area or country who are legally considered adults, often used in demographic analyses and economic models.

Not in the Labor Force

Individuals who are neither employed nor actively seeking employment and, therefore, not counted in the labor force.

Retirees

Individuals who have withdrawn from active working life, often due to reaching a certain age or fulfilling occupational requirements.

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