Shampoo Marketers Rate Buyers as Light,medium,or Heavy Product Users

question 114

Multiple Choice

Shampoo marketers rate buyers as light,medium,or heavy product users.This is segmentation.

• A)usage rate
• B)occasions
• C)benefit
• D)psychographic
• E)user status

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Definitions:

Gross Income

The total amount of money earned by an individual or business before any deductions or taxes are subtracted.

Administrative Supplies

Items and materials used in an office setting to support day-to-day operations, including paper, pens, and organizational tools.

Clinical

Pertaining to the direct observation and treatment of patients.

Maintenance Agreement

A contract outlining the terms for the maintenance and upkeep of equipment, software, or buildings.