Ad Man Rosser Reeves Believes That Firms Should Develop a USP

question 129

Multiple Choice

Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it.What does USP stand for?

• A)unique services practice
• B)unique selling proposition
• C)unique selling product
• D)unique sales pitch
• E)unique strategic practice

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Definitions:

Mental Health Complaint

Any grievance or issue related to one's mental health, ranging from diagnoses and treatment dissatisfaction to concerns about care accessibility.

Pick's Disease

A rare type of progressive dementia that affects the brain's frontal and temporal lobes, leading to changes in personality, behavior, and language.

Creutzfeldt-Jakob Disease

A rare, degenerative, invariably fatal brain disorder affecting about one in every one million people per year.

Huntington's Disease

A fatal genetic disorder that causes the progressive breakdown of nerve cells in the brain, affecting an individual’s functional abilities.