Which Type of Segmentation Centers on the Use of the Word

question 35

Multiple Choice

Which type of segmentation centers on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?

• A)impulse
• B)behavioral
• C)psychographic
• D)emergency
• E)occasion

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Definitions:

Realistic Conflict Theory

A theory suggesting that group conflict, negative prejudices, and stereotypes emerge from competition between groups for limited resources.

In-group

A social group to which a person psychologically identifies as being a member.

Out-group

A social group to which an individual does not identify or belong, often seen as different or separate from one’s own in-group.

Stereotype

Overgeneralized beliefs about a particular group of people, which do not take individual differences into account and can lead to prejudicial attitudes and discrimination.