Consumer and Business Marketers Use Many of the Same Variables

question 149

Multiple Choice

Consumer and business marketers use many of the same variables to segment markets.Business marketers use all of the following EXCEPT _ .

• A)situational factors
• B)purchasing approaches
• C)brand personalities
• D)operating characteristics
• E)personal characteristics

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Definitions:

Analogies

Comparisons made between different things to highlight their similarities, often used in reasoning and argumentation to illustrate a point or explain a concept.

Potential Opportunities

Possible circumstances or developments that offer the chance for progress or success.

Practical Constraints

Limitations arising from real-world conditions that affect the feasibility of a project or action.

Decision Maker

An individual or group responsible for making choices that determine the course of actions in various situations or organizations.