Successful Niche Marketing Is Most Dependent on a Firm's and Its

question 28

Multiple Choice

Successful niche marketing is most dependent on a firm's and its .

• A)promotions strategy;services
• B)individual relationships with customers;positioning
• C)greater knowledge of customers' needs;special reputation
• D)competitive advantage in comparison to mass- market companies;affordable pricing
• E)superior products;value network partners

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Definitions:

Legal Rights

Entitlements granted to individuals or entities under the law, ensuring protection, fairness, and equality.

Justice

The principle of fairness and the moral rightness of actions within society, including legal systems and ethical conduct.

Downsizing Decision

A strategic choice made by a company to reduce its size or the number of employees to cut costs and improve efficiency.

Fairness

The quality of making judgments that are free from discrimination, bias, and favoritism, ensuring equity and justice.