How Might a Marketer Benefit from Using PRIZM

question 120

Essay

How might a marketer benefit from using PRIZM?

---

Definitions:

Net Present Value

A calculation that determines the present value of an investment's expected cash flows, minus the initial investment cost, taking into account the time value of money.

Marginal Tax Rate

The rate at which the last dollar of a taxpayer’s income is taxed, indicating the percentage of tax applied to their income for each tax bracket in which they qualify.

Pre-Tax Salvage

The value of an asset before taxes that can be obtained at the end of its useful life or at the time of its disposal.

Maintenance Cost

refers to the expenses involved in keeping an asset, property, or equipment in its original or functional condition.