Mass Marketers,such as Target and Venture Stores,often Ignore Market Segment

question 121

Multiple Choice

Mass marketers,such as Target and Venture Stores,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?

• A)differentiated marketing
• B)undifferentiated marketing
• C)target marketing
• D)micromarketing
• E)concentrated marketing

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Definitions:

Decision Tree

A graphical representation used to visualize the path of decisions and their possible consequences, including outcomes, resources, cost, and utility.

Revenue Management

Revenue Management is the strategic analysis and optimization of sales and inventory to maximize profitability, often used in airline, hotel, and other service industries.

Expected Value

The anticipated value of a random variable, computed as the weighted average of all possible values it can take on, based on their probabilities.

Small Market

A term referring to an economic environment or sector that has a relatively small number of buyers and sellers, potentially leading to higher volatility and unique challenges.