As in Consumer Segmentation,many Marketers Believe That and Segmentation Provide

question 95

Multiple Choice

As in consumer segmentation,many marketers believe that and segmentation provide the best basis for segmenting business markets.

• A)age and life- cycle;psychographic
• B)income;usage rate
• C)user status;user loyalty
• D)geographic;demographic
• E)benefits;buying behavior

---

Definitions:

Corporate Liability

The legal responsibility that a corporation can face for the actions or inactions of its directors, officers, or employees.

Agents

Individuals authorized to act on behalf of another person or entity, often in a business capacity.

Fiduciary Duty of Care

A legal obligation of one party to act in the best interest of another. When related to fiduciary duty, it specifically refers to the care that should be taken by the fiduciary.

Institutional Investors

Organizations that invest large sums of money in securities, real property, and other investment assets on behalf of their members or stakeholders.