Marketers Must Be Most Careful to Guard Against Which of the Following

question 144

Multiple Choice

Marketers must be most careful to guard against which of the following when using age and life- cycle segmentation?

• A)traditional marketing
• B)gender bias
• C)stereotyping
• D)cultural bias
• E)underestimating

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Definitions:

Superego

A component of Sigmund Freud's psychoanalytic theory, representing the moral conscience and ideals acquired from parents and society.

Ego

The part of the mind that mediates between conscious and unconscious thoughts, balancing desires based on reality.

Id

In psychoanalytic theory, the part of the personality that is the source of instinctual impulses and demands for immediate satisfaction of primitive needs.

Superego

A component of Sigmund Freud's psychoanalytic theory, representing the ethical component of the personality and provides the moral standards by which the ego operates.