Your Company Wants to Move Away from Mass Marketing and Engage

question 62

True/False

Your company wants to move away from mass marketing and engage in customer- driven marketing.The four steps to take,in order,are market segmentation,marketing positioning,differentiation,and targeting.

---

Definitions:

Marginal Products

The additional output that results from using one more unit of a particular input, holding all other inputs constant.

Sales Clerks

Employees in retail stores responsible for assisting customers, conducting transactions, and maintaining the arrangement of goods.

Customers Served

A measure of how many clients or customers a business, organization, or service has provided for in a given period.

Marginal Product

The additional output that can be produced by adding one more unit of a specific input, keeping all other inputs constant.