In Routine Buying Situations,which Members of the Buying Center Have

question 45

Multiple Choice

In routine buying situations,which members of the buying center have formal or informal power to select or approve the final suppliers?

• A)buyers
• B)influencers
• C)users
• D)deciders
• E)gatekeepers

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Definitions:

Human Mind

The totality of conscious and unconscious mental processes and activities in a human being.

Television Broadcast

The dissemination of content through television signals to a wide audience, encompassing news, entertainment, education, and more.

Conflict Theory

An outlook on sociology that sees social existence as a contest, concentrating on how resources, authority, and disparity are allocated.

Profit-Generating

Describes activities or operations that result in financial gain, contributing positively to the overall financial health of a business or entity.