Examlex
Provide a brief explanation of the major influences on business buyers.
Niche Marketing
A targeted marketing strategy focusing on a specific segment of the market that is not being addressed or is under-served by mainstream providers.
Customized Workout
A fitness regime specifically designed to meet the individual goals, needs, and preferences of a person.
Cognitive Dissonance
The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Market Concentration
The extent to which a small number of firms dominate a particular market, often measured by the concentration ratio or Herfindahl-Hirschman Index.
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