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The decision- making unit of a buying organization is called the .
Psychological Capital
A construct that encompasses an individual's positive psychological state of development, characterized by self-efficacy, optimism, hope, and resilience.
Human Capital
The collective skills, knowledge, or other intangible assets of individuals that can be used to create economic value for the individuals, their employers, or their community.
Corporate Social Responsibility
A business practice that involves participating in initiatives that benefit society and the environment beyond what is required by law.
Innovation
The process of implementing new ideas, creating unique products, or improving existing services to meet new requirements or market needs.
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