Many Marketers Are Now Using New Interactive Technologies,such as Frito-

question 8

Multiple Choice

Many marketers are now using new interactive technologies,such as Frito- Lay's online virtual convenience store,to reduce the cost of .

• A)concept testing
• B)test marketing
• C)commercialization
• D)concept development
• E)product development

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Definitions:

EKGs

Electrocardiograms, which are tests that measure the electrical activity of the heart to detect heart problems.

Aseptic Technique

A set of specific practices and procedures performed under carefully controlled conditions with the aim to minimize contamination by pathogens.

Chronological Résumé

The type of résumé used by individuals who have job experience. Jobs are listed according to date, with the most recent listed first.

Functional

Capable of operating or serving a purpose in the intended or expected way.