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When a Customer Feels Uneasy About Losing Out on the Benefits

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When a customer feels uneasy about losing out on the benefits of a brand she chose not to purchase,she is experiencing .


Definitions:

Specific Anxiety

A type of anxiety disorder that is triggered by specific situations or objects.

Sociocultural Explanation

An approach that emphasizes the influence of society, culture, and social interactions on an individual's behavior and mental processes.

Generalized Anxiety Disorder

A chronic disorder characterized by excessive, long-lasting anxiety and worry not focused on any specific object or situation.

Id Impulses

Innate, primitive behaviors and urges that exist in the unconscious mind, according to Freudian psychology.

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