Refer to the Scenario Below to Answer the Following Questions

question 39

Multiple Choice

Refer to the scenario below to answer the following questions.
Selman & Saks,a maker of men's and women's razors and electric hair trimmers,had little reason to become involved in the global arena.But after acquiring Wellman Enterprises,whose largest division engages in a licensing agreement with a German firm to produce women's hosiery,managers at Selman & Saks wondered just whether a company- wide global focus would be more profitable after all.
Managers at Selman & Saks studied Wellman's licensing agreement in great detail.Though seeing first- hand the benefits Wellman found with the licensing agreement,managers decided that Selman & Saks would target the French market merely via exporting.
With the assistance of a domestic export department,the Selman & Saks razors and hair trimmers entered France.For six months,sales were mediocre.But after that,sales suffered.Opinions varied among numerous managers as to the cause of the failure."Who knows the local market better than people who live there?" was a comment heard throughout Selman & Saks."Maybe we needed an alliance with a French firm,or a licensing agreement,before racing to get there."
-Many families with children are now attracted to the shopping district in Forest Ridge.What characteristics about families as consumer groups might the owners of The Attic Trunk want to keep in mind?

• A)Children have considerable amounts of disposable income and have a strong influence on family buying decisions.
• B)Men today account for about 40 percent of all food purchases.
• C)Women today account for 50 percent of all technology purchases.
• D)Women influence nine out of ten new home and vacation purchases.
• E)Though more women hold jobs outside the home today than when The Attic Trunk first opened,husband- wife involvement n the buying process has remained relatively unchanged.

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Definitions:

Author's Last Name

The author's last name is the surname of the individual who has written a publication, used often in citations and references.

Alphabetically

Arranging words or other items in order based on the first letter of their name according to the sequence of the alphabet.

Statistical Analysis

The process of collecting, examining, and interpreting data to identify patterns and trends.

Correlation Analysis

A statistical method used to measure and identify the degree to which two variables are related or move together, without implying causation.