The Marketer Wants to Understand How the Stimuli Are Changed

question 122

Multiple Choice

The marketer wants to understand how the stimuli are changed into responses inside the consumer's ,which has two parts.First,the buyer's characteristics influence how he or she perceives and reacts to the stimuli.Second,the buyer's decision process itself affects the buyer's behavior.

• A)lifestyle
• B)black box
• C)social class
• D)belief
• E)culture

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