Are People Within a Reference Group Who,because of Special Skills,knowledge,personality,or

question 56

Multiple Choice

are people within a reference group who,because of special skills,knowledge,personality,or other characteristics,exert influence on others.

• A)Stealth marketers
• B)Opinion leaders
• C)Laggards
• D)Habitual buyers
• E)Social networkers

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Definitions:

Reactive

Responding to stimuli or events after they have occurred, rather than initiating action preemptively.

Independent

The state of being free from outside control or not influenced by others, often used in the context of research to describe variables not affected by others.

In-Group Bias

The tendency to favor individuals within our own group over those from outside groups.

Out-Group Bias

The tendency to have negative views or prejudices towards people who are perceived as belonging to a different group than one's own.