Which of the Following Is True About Customer Relationship Management

question 22

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

• A)Its aim is to increase the efficiency of each customer touch point.
• B)Most companies who first implemented CRM have greatly benefited from the results.
• C)Its aim is to maximize customer loyalty.
• D)It relies on information produced through primary research.
• E)Its aim is to maximize profit margins.

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Definitions:

Profitability

A measure of the efficiency and effectiveness of a company in generating profit from its operations.

Market Prospects

The potential for future sales or earnings of a company, industry, or economy, often evaluated to make investment decisions.

Liquidity

A measure of how easily assets can be converted into cash without significantly affecting the asset's price.

Salability

Salability is the ease with which a product or service can be sold in a market, often influenced by factors such as demand, price, and quality.