Focus Group Interviewing Is a Research Tool for Gaining Insights

question 77

Multiple Choice

Focus group interviewing is a research tool for gaining insights into consumer thoughts and feelings.

• A)qualitatitve
• B)competitive
• C)secondary
• D)quantitative
• E)causal

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Definitions:

Binge Drinking

The consumption of an excessive amount of alcohol in a short period of time, typically defined as five or more drinks for men and four or more drinks for women in about two hours.

Analysis Result

The outcome or conclusions derived from systematically examining and interpreting data.

Probability

A measure of the likelihood that an event will occur.

Research Hypothesis

A statement made by a researcher predicting a possible outcome or association between two or more variables in a study, often tested against the null hypothesis.