You Have Just Identified the "Touch Points" of the 400

question 29

True/False

You have just identified the "touch points" of the 400 best customers in your database.At this point,you want to manage detailed information about each of them to maximize customer loyalty.You should use customer relationship management (CRM).

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Definitions:

Social Cognition

The study of how people process, store, and apply information about other people and social situations.

Social Influences

The effects that the words, actions, or mere presence of other people have on an individual's thoughts, feelings, attitudes, or behavior.

Thought

The mental process of considering, reasoning, or remembering.

Stanford Prison Study

A psychological experiment conducted in 1971 by Philip Zimbardo at Stanford University, illustrating the effects of perceived power and authority on behavior.