Focus Groups Use No Interviewer to Bias the Answers,may Produce

question 81

True/False

Focus groups use no interviewer to bias the answers,may produce more honest answers,and can be used to collect large amounts of data at a low cost per respondent.

---

Definitions:

Cross Elasticity

A measure of the responsiveness of the demand for one good to a change in the price of another good.

Soft Drinks

Carbonated, non-alcoholic beverage options often flavored with various sweeteners, fruits, or other flavorings.

Substitutes

Products or services that can be used in place of each other, where the increase in price of one leads to an increase in demand for the other.

Cross Elasticity Coefficient

A measure of how the quantity demanded of one good changes in response to a price change in another good.