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How do marketers respond to charges of "commercial noise"?
Consumer Price Index
An index that measures the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care.
Substitutes
Products that serve similar purposes. An increase in the price of one will cause an increase in demand for the other (examples are hamburgers and tacos, butter and margarine, Chevrolets and Fords).
Cable TV
is a system of delivering television programming to consumers via radio frequency signals transmitted through coaxial cables.
Satellite TV
A television system that delivers programming to viewers by broadcasting from a communications satellite orbiting the Earth directly to the viewer's location.
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