Which of the Following Is the First Step in Strategic

question 105

Multiple Choice

Which of the following is the first step in strategic planning?

• A)set objectives and goals
• B)define the company mission
• C)develop the business portfolio
• D)identify threats and weaknesses
• E)plan marketing strategies

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Definitions:

Risk-Free Asset

An investment that is expected to deliver its returns without any risk of financial loss, traditionally government bonds are considered close to risk-free.

Utility

The measure of the welfare or satisfaction of an investor.

Treasury Bills

Short-term government securities issued at a discount from their face value and maturing in one year or less, representing a secure, low-risk investment option.

Interest Rate Fluctuations

Variations in the interest rates over time, affecting borrowing costs and investment returns.