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How Might a Marketer of Pens Alter the "Product" Portion

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Essay

How might a marketer of pens alter the "product" portion of the marketing mix when targeting female college students versus male college students?


Definitions:

Largest

Refers to the highest in size, amount, degree, or capacity.

Smallest

Pertaining to the least in size, amount, degree, or the like.

Scientific Education

The process of teaching and learning about scientific concepts, methods, and the natural world through observation and experimentation.

Deductive Reasoning

A logical process in which a conclusion is based on the concordance of multiple premises that are generally assumed to be true.

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