Business Portfolio Planning Involves Two Steps: and

question 2

Multiple Choice

Business portfolio planning involves two steps: and .

• A)identifying internal strengths;identifying external opportunities
• B)conducting a SWOT analysis;establishing marketing controls
• C)identifying growth opportunities;evaluating growth opportunities
• D)identifying SBUs;assessing the attractiveness of SBUs
• E)analyzing the current business portfolio;shaping the future business portfolio

---

Definitions:

Central Tendency

A statistical measure that identifies a single value as representative of an entire distribution of data, such as the mean, median, or mode.

Normal Curve

A symmetrical, bell-shaped curve representing the distribution of variables, where most scores fall near the average, and fewer scores lie at the extremes.

Standard Deviation

A quantitative indicator that determines the extent of fluctuation or scattering of data points relative to their mean.

Correlation Coefficient

A statistical measure that calculates the strength and direction of a linear relationship between two variables.